Director of Marketing and Public Relations for Mercadito Hospitality
Meet our friend Natalie Kalb who is the Director of Marketing and Public Relations for Mercadito Hospitality. Natalie has been in the kitchen from a very young age! The combination of aromas from the cooking of her Jewish grandmother and the foods of her native Mexico seduced Natalie Kalb into the kitchen. At age 10 she was already spending long hours making tortillas, salsas, and baking cookies. Her interest in all aspects of food only grew stronger as the years passed, making her decision to pursue a degree in nutrition a very easy one. She entered Universidad Iberoamericana (Mexico) in 1995 and obtained a degree in Nutrition and Food Service in 2000.
In 2001 Kalb moved to New York City to take her education to the next level. She enrolled in New York University, where she graduated with a Master’s of Arts in Food Studies and Restaurant Management.Upon graduating from NYU, Kalb’s exploration propelled her into Slow Food USA, a non-profit organization, where she worked in the marketing, membership, and event planning department. After several valuable years in the non-profit world, she began her foray into the private sector by working with Chef Richard Sandoval, a renowned chef with over 20 restaurants worldwide. Kalb’s role as the Marketing Director amplified the business status and increasing revenue setting the company’s standards for future growth.
What was your favorite food to eat as a child?
Raw corn masa and toast with butter and sugar
Do you have children if so what do you like to make for them or with them?
Pizza and pancakes
What is your favorite childhood memory in the kitchen?
Making corn tortillas from scratch, banana cake and making cool shapes with pancake batter
What was your favorite recipe to help make when you were a kid?
The Creative Kitchen™, LLC, teaches children about food and how to cook in a fun, safe, and educational manner. Targeting families with children ages two to teen, the company focuses on teaching, writing creative content and curriculum, special events, recipe development, spokesperson work, webisode production and consulting to present educational and entertaining content through food-related activities. The founder, Cricket Azima, is an expert in cooking for and with children. She inspires kids to express themselves creatively through food and cooking, while complementing lessons with traditional educational material such as social studies, math, arts, science, and more. Visit www.thecreativekitchen.com for more information.